Google bounces back in China’s search market
Google gained ground in the Chinese search advertising revenue at the end of 2010, after a long decline in its share, according to a Beijing-based market research firm.
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Top tips: Optimising Online in 2011
Sri Sharma, managing director at Net Media Planet, provides his advice on the key developments in search to watch in 2011.
China’s state broadcaster CCTV signs up for mobile marketing
The Mobile Division of Chinese Central Television has announced it is ‘open for business’ for brands wishing to advertise on its mobile WAP portal and iPhone and Android apps.
Crème Egg campaign invites nation to play ‘game of dare’ online
Cadbury’s has launched a new campaign for its Creme Egg brand, that challenges consumers to take part in ‘a massive game of dare’ online.
Guest comment: Product placement- Could it be the best marketing tool in the world?
From February 28th this year, TV shows will be allowed to cash-in on displaying product logos in their content, following new rules from Ofcom. Roger Llewellyn, CEO at Kognitio, looks at the benefits for TV and the knock-on effect for video-on-demand services.
Online video ad revenues triple in 2010
Online video advertising experienced substantial growth last year, seeing revenues more than triple, according to Web TV Enterprise.
TagMan gets $2.2m funding boost
Tag management system TagMan has closed $2.25 million in Series A funding led by Greycroft Partners, allowing the firm to boost its performance tracking capabilities for websites.
Half US advertisers to boost spending on audience targeting in 2011- report
Over one in five (85 %) of agencies and advertisers currently utilise audience targeting, with half set to increase their spend.
Top 10 predictions for natural and paid search in 2011
With Google’s Instant Preview here to stay, leading search marketing specialist and technology firm Greenlight, has 2011 pegged as “web design year”. Greenlight predicts Google and Bing will offer app search before the year is out, competition between the two to hot up and duplication filters to get even tougher as the search engines take … [Read more…]
Disney to produce videos for Yahoo Internet TV- report
Disney is in talks with Yahoo! over making videos from its television networks available through the internet media company’s tv software, according to a news report.