Cadbury, the Official Treat Provider of the London 2012 Olympic Games and Paralympic Games, has invested £6.5m into a new campaign – the Spots v Stripes Race Season – which began this month.
From today, the Advertising Standards Authority (ASA) in the UK extends its powers to regulating companies who advertise on the Internet including social networking platforms.
Web users in The Netherlands and UK spent the most time online in 2010, according to a new study looking at digital media use in Europe last year.
Search technology firm Kenshoo has launched its ‘Landing Page Watchdog’, a tool that uses real-time monitoring of search advertising landing pages to help measure and act upon social media campaigns.
Is Google’s new ‘one-stop paid content shop’ the answer to the publishers’ online revenue debacle? Suzanne Morrow, senior copywriter for agency Dog Digital, takes a closer look at Google’s latest venture….
UK online retailers enjoyed a bumper month in January, with many pure player’ enjoying most of the spoils. In this article, a number of top industry figures give their views on how the UK online retail sector is doing.
MediaMind Technologies has launched MediaMind Blocks, a library of ready-made, downloadable codes for a range of rich media advertising formats.
Media firm Glam Media has launched GlamTV, a video distribution and advertising platform, at London Fashion Week.
Spotify has raised $100m (£61.7m) in a new investment round that values the music streaming service at $1bn.
With smartphones on the rise, apps are opening up a new revenue stream fro advertisers. Tony Foggett at CodeComputerLove looks at the opportunities and pitfalls of the new medium.