Online Vs TV: Cadbury's ROI for every £1 media spend
Cadbury’s “Chocolate Charmer” online advertising campaign provided ROI almost 4 times higher than their TV campaign.
advertising
Online ad spend grew 10.9% last year- report
The digital sector continues to boost UK advertising growth, with online ad spend growing 10.9% last year, according to new data.
Top tips: 8 steps for successful online audience targeting
As media fragments and audiences become more segmented, online audience targeting is becoming ever-more important tool for marketing campaigns. Stuart Colman, Managing Director, Europe of AudienceScience, offers a guide to reaching the right consumers online.
IPC takes 24 magazine sites mobile
IPC Media has unveiled 24 mobile-optimised sites, including some of its most popular brands, such as Marie Claire, GoodToKnow, NME and Nuts.
Linked-In growth reaches 1 sign-up per second
Want to see a social network at its Tipping Point? Take another look at Linked-In. The business socnet is starting to look a lot like Facebook did a few years back, and it’s had two new users since you read this headline. Linked-In audiences now top 100m people. More details, and implications for marketers…
Farmville travels to UK with ‘English countryside’ edition
Mobile games maker Zynga has launched ‘FarmVille English Countryside’, an update of its hugely popular social networking strategy game.
Right to reply: News paywalls means PRs must get better, fast
As paywalls guarding publications’ content become more widespread throughout national, regional and trade publications over the course of 2011 and into 2012, the quality of content that these publications provide will be placed under greater scrutiny by their readers, keen to see that they are being given value for their money. Bob Dearsley, Chairman of … [Read more…]
Meltwater buys Jitterjam to boost social CRM
Social media monitoring group The Meltwater Group, has bought social CRM software provider JitterJam for $6m.
Top 10 most searched for brands of 2010: Facebook, YouTube and eBay top list
Facebook was the top online brand of 2010, followed by YouTube, eBay, Amazon and Argos, according to new data from Experian Hitwise.
Smartphones helped double UK mobile ad spend during 2010- IAB
UK mobile advertising market grew 116% to £83 million in 2010, boosted by the increasing popularity of smartphones, according to new data.