Retailers are increasingly embracing the online world of affiliates, but do they – and should they – trust them? Doug Scott of DiscountVouchers.co.uk looks at the issues facing retailers in the growing voucher code arena.
Online video search firm Blinkx has bought online ad company Burst Media for $30 million to help it build personalised online TV channels.
Google is preparing a major overhaul of video sharing website YouTube by creating “channels” to compete with broadcast and cable TV, according to a news report.
If measuring online ad effectiveness was just about counting clicks, life would be simple. Alas, what most consumer marketers are interested in is the brand uplift effect and the reach of the campaign among the target audience. Both are vital for getting marketing effectiveness insights about a campaign and the budget – but both prove … [Read more…]
Twitter is reportedly considering Facebook-style pages for brands on the micro-blogging service, opening up ways for advertisers to deliver tailored messages to their followers and serving as a central hub for companies to coordinate campaigns.
Last week, the UK’s struggling Sport Media Group finally went into administration. The Daily Sport and Sunday Sport newspapers were never top on the sales figures from British the newsstands, but their slow death is a reminder that the challenges to the business models of media groups are far from over. Here’s why…
Advertising group Interpublic has revealed in its annual report that it owns a stake in social networking site Facebook.
Car giant Ford has embarked on a new social media campaign, featuring a puppet named Doug and some of the talent behind major US comedy shows, including The Simpsons, The Office: An American Workplace and Curb Your Enthusiasm.
Google is said to be considering a move into mobile phone credit card payments, according to sources speaking to the Wall Street Journal. But can they beat Apple in this potentially lucrative new area of mobile banking? SEO firm Queryclick takes a closer look.
Publishers are most interested in promoting advertisers from the travel industry, with 73 per cent citing this as one of the most important sectors for their online advertising, according to a new study.