Spotify cuts free listening time in half
Spotify is cutting the amount of free music it allows users to listen to in half, from 20 hours to just 10, as the Swedish firm attempts to make its popular music streaming service profitable.
advertising
‘Hello Boys’: Web users vote for world’s most iconic outdoor advert
The Wonderbra poster ‘Hello Boys’ has been named the most iconic outdoor advertisement of all time, as part of a website initiative developed by Kent company MCM Net on behalf of Campaign.
UK search ad spend up 9% as travel firms flock to Google
UK search advertising spend increased in 2010 by nine percent, with the travel emerging as the fastest growing sector for search ads, according to new data.
The Webbys: 52 UK nominees for ‘Internet Oscars’
The UK boasts 52 nominees for the 15th Annual Webby Awards, a show often dubbed the ‘Oscars for the Internet’, organisers has announced this week.
Facebook advertising – Rapid growth leads to rising prices
It’s all feeling a bit ‘Google 2002’. Facebook engagement ads are getting discovered by mainstream marketers, and with that popularity is soaring. The number of those little ‘engagement ads’ is soaring, and even tiny businesses are getting creative with their targeting. But it’s at a price – 40% up in the last year according to … [Read more…]
TradeDoubler debuts mobile ad serving tool
Performance marketing firm TradeDoubler has launched its Mobile Solution for outreach to mobile device audiences for targeted communication and personalisation.
News round-up: 13th April 2011
This week’s movers and shakers in the digital industry: AVG | Tradedoubler | Amaze | Baidu | Mobile Interactive Group | Tagman | ADTECH | Skive | Nectar | Onepoint | Turn | Return Path | Nugg.ad | Nominet | Stardoll | Two Way Media | MCM EPiServer | Code Computerlove | SAY Media | … [Read more…]
Research round-up: 12th April 2011
This month’s top trends in digital: Mobile entertainmet | Hobbies Vs. Work time | DIY Boom | Real Time bidding | Customers’ ‘social value’ | Customer complaint response | Product info boosts sales | Small biz drive economy | Music powered social games | IT social media use | Online confidence | UK freelance demand … [Read more…]
BT dodges bullet over secret Phorm trials
The Crown Prosecution Service (CPS) has dropped its investigation into whether BT’s Phorm technology unlawfully intercepted internet browsing data, due to ‘insufficient evidence’.
ADTECH debuts free ad management tools for small businesses
AOL’s ad serving platform ADTECH has launched a number of free tools to help small firms manage their online advertising campaigns.