It’s a massive sum for a company that doesn’t turn a profit, but could internet phone company Skype finally get the step-change it needs? Microsoft’s dominance in Office could see Skype integrated into the operating systems of hundreds of millions of PCs, as well as the growing Windows Mobile platforms. This could be game changing, … [Read more…]
It’s a massive sum for a company that doesn’t turn a profit, but could internet phone company Skype finally get the step-change it needs? Microsoft’s dominance in Office could see Skype integrated into the operating systems of hundreds of millions of PCs, as well as the growing Windows Mobile platforms. This could be game changing, … [Read more…]
JiWire has raised $20 million in Series C funding as the company expands it location-based mobile media across both apps and public wi-fi.
Performance marketing company Efficient Frontier has acquired Context Optional, a provider of enterprise social marketing solutions.
This week’s movers and shakers in the digital industry: Publicis | eModeration & Carat | MGID | wagamama | ADTECH | OpenAmplify & Kantar | eCircle | AWA and Javelin | nugg.ad | Webtrends | yBrant | JiWire | Shazam | LazyTown | Renegade | I Spy Marketing | PapayaMobile | GetJat | Faith Matters … [Read more…]
The UK will experience the market’s first £1 million mobile advertising campaign in 2011, according to a new report from mobileSQUARED.
Traditional audience measurement metrics that do not adjust for cookie deletion overestimate the number of unique users by two to threefold, according to a new report.
Internet firm AOL faced another quarter of declining advertising and subscription revenue, pushing down profit as the company tries to turn itself into an online media conglomerate.
Nearly a third of UK consumers (30%) choose mobile as their number one digital shopping tool, compared with 28% choosing PCs, according to a new survey.
The National Magazine Company (NatMag) are to launch mobile versions of their Company and Men’s Health magazines, in partnership with Mobile Interactive Group.