InfoSum has launch its Discovery platform, which lets media owners make their audiences available for privacy-safe insights, planning and activation without the need for identifying cookies.
Facebook saw its stock rise by more than three per cent after beating expectations in the third quarter as it continues to fight its constant criticism from governments and the public.
Twitter has taken the controversial step to ban political advertising from its platform, just weeks before the UK holds a general election.
The amount brands are spending on ecommerce ads has risen 115% year-on-year as Amazon advertising reaches new heights, according to new global research.
UK advertising spend will grow by 5% in 2019 to reach £24.74bn, according to the latest Advertising Association/Warc Expenditure Report.
Less than 25 percent of all digital campaigns are being measured using brand uplift studies – and questions remain as to whether the results are being applied strategically, according to new research.
61% of people aged 18-24 say that fashion advertising needs to show ‘realistic people’ if it is to be seen as authentic, according to research from media agency UM
Over a third (35%) of UK Baby Boomers will adopt new products and services before the general public, despite preconceptions that they’re set in their ways, according to new research.
US lawmakers have criticised Facebook boss Mark Zuckerberg about the firm’s policy not to fact check political ads in the upcoming 2020 US election.
Over the past decade, retail infrastructure and shopper marketing has been relentlessly fuelling a mindset where shoppers expect ‘more for less’. Callum Saunders, Head of Planning at brand activation agency ZEAL Creative, looks at a rising counter trend as health-conscious shoppers look for moderation at a premium price.