While brands have followed swiftly to raise their profile with social media savvy consumers for e-commerce success, it appears that when it comes to advertising on social media, consumers may not be on the same page, according to new research.
A new website aiming to provide marketing professionals with their first exclusively UK-based community has launched this week.
With notebook and tablet manufacturers blaming a lack of applications for weak sales of the first generation Android tablets, Russell Berry, MD of AppCreatives.co.uk a leading UK producer of mobile applications wonders why there are so few Android 3.0 specific apps and whether this is entirely to blame for poor sales?
It’s a common budgeting conundrum for advertisers- where do we focus our ad spend? Farhad Divecha, director of AccuraCast, weighs up the relative merits of display versus search advertising, and what factors should inform a decision on where to spend your budget.
Rich media and merchandising tools are the most effective online features to attact new customers, according to a new survey.
Social Media has now become part of everyday life for a majority of online Indians., with two-thirds of the countiy’s web users accessing social media daily, according to new research.
In an ideal world of online advertising, the right message would reach the right person at the perfect time. In reality, however, this is not a simple task since filtering through millions of viewers to make the best match, while also factoring in their previous responses, is like finding a moving needle in a haystack. … [Read more…]
Internet advertising revenues in the U.S. hit $7.bn for the first quarter of 2011, a 23% increase over the same period in 2010, according to new research.
172 million U.S. Internet users watched online video content in April for an average of 14.9 hours per viewer, according to new research from comScore.
Google has broadcast its first advert on Uk TV, during the Champions Leaugue Final last weekend.