Android ‘to be top global mobile ad OS by the end of 2011’
Google’s acquisition of Motorola Mobility this month will strengthen Android’s ambitions to lead the global ad market by the end of the year, according to new data.
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Guest comment: Publishers reach a crossroads- the untapped potential of mobile advertising
Although traditional publishers have focused on creating mobile and web apps few have managed to mix mobile advertising without being too intrusive. Luca Ascani, Chairman and Co-Founder of Populis, argues that the time has come for European publishers to take mobile advertising seriously.
Buddy Media gets $54m funding for social media management
Social media management software firm Buddy Media has raised $54 million in Series D funding from a group of leading late-stage investors.
Context Optional expands to Europe after acquisition
Social marketing management company, Context Optional, is launching in Europe following its acquisition by Efficient Frontier in May.
Third of graudates choose PR- survey
Almost a third (29%) of graduates want to work in public relations (PR), according to a survey designed to measure graduates’ perceptions of industry.
PAYG mobile users ‘spend up to 2 weeks a year browsing retail sites’
Mobile marketing firm Velti revealed results from a UK consumer retail survey, including the fact that Pay-As-You-Go (PAYG) users spend an average of 13 days a year browsing retail sites on their mobile devices.
Interactivity ‘key to mobile advertising’
UK consumers are willing to engage with mobile advertising as long as it proves an engaging experience, according to a new report.
IgnitionOne buys ad exchange AdJug
Digital marketing technology firm IgnitionOne has acquired AdJug, a display advertising exchange for unsold premium inventory.
IAB slams .brand domain name plans
A proposal to expand the number of top-level domain (TLD) names available to companies has been criticised by the Interactive Advertising Bureau.
Poll: Only 6% of UK advertisers ‘fully on board’ with Facebook ads
Over two fifths (41%) of UK advertisers have experimented with Facebook ads, but only 6% have well developed ad campaigns on the social network, according to a new survey.