Video is now one of the most important pieces of IP within any major organisations, but many miss out on its potential to enhance brand messaging. David Peto, CEO at Aframe discusses the importance of businesses exerting greater control of video through all stages of production, development and distribution.
Axonix, a mobile ad exchange backed by Telefónica and affiliates of Blackstone’s GSO Capital Partners, has o launch the industry’s first technology platform that enables any organisation to launch their own mobile ad exchange.
Meetrics, a European provider of ad visibility measurement services, has concluded a second financing round.
The LADBible has become a social media phenomena, with brands such as Pot Noodle and Sky’s Now TV paying for sponsored content on the site. With new stats showing the site attracts more Facebook fans than BuzzFeed in the UK, we look at how it’s become ‘Pinterest for blokes’. Launched in 2011, the LADBible is … [Read more…]
ConAgra Foods worked with advertising partners and measurement firm comScore to transform its approach to online advertising, resulting in improved campaign performance and ROI. This case study looks at how the FMCG giant achieved a 70% lift in attribute awareness and 30% lift in purchase intent by fine-tuning its targeting and working closer with publishers.
Marketing and advertising was not only fundamental to the growth of the vast majority of UK tech firms last year, but also seen as the most important factor in sustaining or accelerating growth in 2015, by the largest percentage of respondents, according to new research.
As native advertising grows in popularity, new guidelines on how sponsored editorial content is used and labelled for consumers have been launched in the UK.
Advertising accounted for 28% of Super Bowl viewing this year, as competition and pricing for a Tv commercial at the high profile sports event gets more intense.
Twitter deal with search company will increase exposure of the content posted by its users as the company strives to kickstart growth.
A new Facebook privacy policy allows the site to track users activity even after the have left it, with all users automatically signed up to it.