Post lockdown marketing trends: Branding and PR ‘will reign supreme’
Branding and PR are listed as the top marketing activities for budget allocation after lockdown ends, closely followed by CMS and CRM tools, according to a new industry survey.
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Q&A interview: The impact of COVID-19 on marketing (and how teams can ensure continuity)
David McGeough – Director of International Marketing at Wrike – has over 20 years of marketing experience at some of the world’s leading technology companies. Having experienced the economic crises of the 1990s and the late 2000s over that time, the team at Netimperative caught up with him to find out more about how the … [Read more…]
Home is where the IoT is: The new opportunity for marketers
With the more intuitive, endless way consumers utilise devices 24/7, the real advertiser opportunity isn’t on a smart toaster. It’s understanding the type of consumer who may be investing in those smart devices. Tom Rolph, VP EMEA at Tapad, looks at how the proliferation of smart devices in consumers homes will impact brand experiences and … [Read more…]
Ad tech firms unite to launch ‘Cannes from Home’ festival
Ad monetisation platform Smart AdServer has launched its ‘Cannes From Home’ event in collaboration with a number of other ad tech companies.
COVID-19 sentiment is changing, and advertisers need to adapt -report
There is a growing disconnect between digital publishers and brands and advertisers due to concerns about placing ads beside Covid19 content, according to new research.
Two thirds of brands have pulled marketing campaigns due to COVID-19- report
90% of marketers are now changing their marketing approach, and 68% have also pulled advertising campaigns due to COVID 19, according to new research.
Data to drive marketing agendas in times of uncertainty- Salesforce report
Marketers’ initiatives planned for the start of this year have been flipped on their head since the COVID-19 pandemic. New research indicates that personalised, empathetic engagement is now front of mind for marketers in this rapidly digitally accelerated climate.
Ad spend trends: Food and govt spending soars as travel ads plummet
The COVID-19 pandemic has impacted advertising spend, with food and government seeing the biggest increase in traditional advertising spend, whilst spend dropped significantly in travel, entertainment and telecoms (-15%), according to new data.
Top tips: Developing a more diverse and inclusive workforce through cognitive diversity
The digital marketing industry has taken strides to encourage demographic diversity, but cognitive diversity – which refers to the plurality of mindsets and perspectives within an organisation – has often been overlooked. Vijayanta Gupta, Global VP of Product Marketing at Sitecore discusses steps that the tech industry can take to become more cognitively diverse.
COVID-19 Barometer: The three consumer trends defining the next ‘new normal’
The Covid-19 pandemic is driving a new wave in ecommerce retail, value consciousness and localism in how consumers across the world shop and consume goods, according to new research.