Major brands continue to hold back ad spend amid Covid-19 pandemic
Major multinationals are continuing to hold back advertising spend by six months with more than 40% deferring campaign spend according to new research.
advertising
Marketing reimagined: Everything will change after coronavirus… won’t it?
The virus pandemic has changed marketing in the short term, but which changes will stick permanently? From chatbots and experience to attribution and remote working, Inken Kuhlmann-Rhinow – Marketing Director, HubSpot EMEA, looks at the way marketing trends will permanently change in a post-COVID world.
What agencies want from clients: Brands missing out with wrong KPIs and cost-centric focus
Poor processes, few face-to-face meetings, a lack of focus on how clients can improve and the dominance of ‘cost-only’ KPIs mean brands are missing a major chance to enhance their relationships with agency partners around the world and deliver smarter communications, according to new research.
How has COVID-19 impacted business’ abilities to communicate with customers?
More than one in three business decision makers have admitted to damaging customer trust and negatively impacting their own brand during the COVID-19 crisis, as a result of communication failures, according to new research.
Ad retargeting fuels 35% of app marketing conversions
Globally, 30% of apps now run retargeting campaigns, with 35% of app marketing conversions resulting from retargeting; driving better retention and more revenue, according to new research.
PR in a pandemic: Journalists want ‘more and better’ content as activity drops
Since Covid-19 hit, 56% of journalists have noticed a drop in PR activity and 53% are receiving fewer pitches, leaving many journalists wanting more and better content, according to new research.
Interview: COVID-19’s Impact on TV, and Why Brands Shouldn’t “Go Dark”
The COVID-19 crisis has forced advertisers to rethink their creatives, messaging and media strategies. While the homebound economy has led to higher linear and OTT viewership, brands are under pressure to optimise costs, ensuring that every dollar in an ad budget impacts the bottom line. Calum Smeaton, CEO and Founder of TVSquared, a global provider … [Read more…]
Worst 15 jargon words of 2020: ‘Curated’, ‘ideation ‘and ‘the new normal’ top list
‘Circle back’, ‘reach out’ and ‘disambiguate’ are among the most annoying overused phrases in business, with a number of pandemic-related buzzwords already making the list, according to new data.
Global internet trends: Virus lockdown creates a world of night owls
A study of global online traffic shows the whole world is staying logged on later at night and enjoying a lie in before starting work in the morning.
Customer experience crucial to capitalising on consumers Covid-19 influenced shift online
Delivery costs, returns, and frictionless payment and data-capture processes are the critical touchpoints for retailers to finetune to provide an excellent customer experience (CX) online, according to a new report.