Bazaarvoice buys Curalate to boost social content across reviews network
Product review provider Bazaarvoice has bought social commerce solution Curalate to add more visual tools to its network of reviews.
advertising
Top digital marketing tips: Tackling the challenge of dark social in the age of the ‘microbrowser’
The majority of shared content on mobile is viewed via ‘dark social’ channels, such as pasted links in emails or chat apps such as WhatsApp and WeChat. Sanjay Sarathy, VP Marketing at Cloudinary, examines how brands can use visual media to profit from the power of this hard-to-reach but lucrative traffic stream.
Stella Artois supports pubs’ safe reopening with social distancing floor art installations
As the UK reunited over a socially-distanced beer as the lockdown eased, Stella Artois is looking to ensure the moment is a safe one – through the power of smart street art.
52% of marketers increased spend since the pandemic outbreak
Despite COVID-19’s numerous challenges and impacts on the industry, marketers continue to prioritise and invest in new innovations to better serve and retain their customers, with 52% of respondents increasing marketing spend since the outbreak.
Covid-19 and marketing: Brands put greater focus on local advertising as consumers prioritise change
Brands are pivoting to local advertising as consumer trends have changed in lockdown, as people are looking to stay loyal and shop local as lockdown is eased, according to new research.
Covid-19 crisis: ‘innovators will bounce back fastest’
The brands that innovate at speed and with more frequency will recover from the COVID-19 pandemic and economic crisis fastest, according to new research.
Top 100 most valuable global brands: Tech companies grow in power and influence
Amazon has maintained its position as the world’s most valuable brand, while trust and responsibility are becoming key factors for consumers in relation to making brand choice, according to new data.
Rubicon Project and Telaria rebrand as ‘Magnite’ for sell-side ad platform
Magnite has launched its omnichannel sell-side platform for publishers and brands, resulting from the merger between Rubicon Project and Telaria in April 2020.
No programming required: Amazon Web Services launches ‘Honeycode’ to help businesses build apps and websites
Amazon Web Services has launched Amazon Honeycode, a fully managed service that allows customers to build mobile and web applications – with no programming required, with Slack and SmugMug among customers already planning to use the service.
Retailers: do you really know your CS from your CX?
Katharine Biggs, Content and Marketing Manager at parcelLab, offers insights from ‘The impact of Covid-19 on customer experience in retail’ whitepaper to outline the major differences between customer service and customer experience, and looks at how successful brands who have invested in CX have reaped a wealth of rewards.