Shoppers digital demands have shifted and accelerated during lockdown. James Smithdale, co-founder and CEO of pqCode, outlines how brands and retailers can revitalise loyalty to boost footfall and grow customer lifetime value at this crucial time, with three emerging trends defining next-generation loyalty for retail’s new normal. Before lockdown, younger customers were already demanding digital … [Read more…]
Ad exchange Index Exchange has partnered with video platform JW Player to deliver video supply to its demand marketplace.
The economic damage caused by the Covid-19 pandemic has led to a reduction in all types of marketing, with events spending hardest hit and online budgets falling 35%, according to new data.
Google has announced plans to invest $10 billion in India over the next five to seven years to “accelerate digitisation” in the country, as tech giants increasingly look to the huge market as a hub for growth.
TV is arguably the most impactful advertising channel, but Covid-19 has accelerated the shift to Connected TV beyond anyone’s expectations with 58% of Brits signing up to a new streaming service under lockdown. Patrick Morrell, Director of Strategic Publisher and TV Development at The Trade Desk looks at what the rise of CTV means for … [Read more…]
Advertising agencies will struggle during the economic fallout of COVID-19, with the industry growing just 1% after pandemic, according to new research.
Affectv is relaunching its advertising technology company as Hybrid Theory with an open letter to the advertising industry urging it to make the ‘complex simple’
How do you make a big brand advert during lockdown? Jon Stroud, creative director, Jist Studios, helped create a campaign for a leading breakfast brand from scratch in the midst of the pandemic, mixing techniques with live plates, animation, user-generated content, GoPros, phone footage and the odd professional shoot with a skeleton crew. Here, he … [Read more…]
Verizon Media has launched a full-screen native ad format “Brand Story” that allows advertisers to re-use their existing social media ‘stories’ creative assets and deliver their content across the Verizon Media Ad Platform.
Full service ad agency Starcom has expanded its partnership with global leader in digital ad verification, Integral Ad Science (IAS), to improve the measurement of paid social campaigns.