Despite declines in viewership and inroads from social media and video on demand, linear television remains the dominant form of TV viewing for consumers across the United States and other major economies, according to new research.
Media buyers are bullish about the return of ad spend despite the Covid-19 pandemic, with the food and tech sectors evoking the most confidence, according to new research.
Hong Kong has launched The Hang Seng TECH Index, which tracks the 30 largest tech firms that trade in the city, including Alibaba, Tencent and JD.com.
Automotive marketplace Auto Trader has implemented Looker, part of Google Cloud, as part of its wider digital transformation initiative.
Customer service professionals increasingly believe that their business views their function as an expense rather than opportunity for growth, according to new research.
More than half (56%) of UK business leaders are not planning to invest more in digital transformation, despite COVID-19 and the subsequent lockdown accelerating the need for digitisation across services.
Consumer intelligence platform provider Toluna has rebranded, becoming the principal brand and holding company of Harris Interactive and KuRunData.
Microsoft advertisers in the UK, US, Canada, and Australia will have free access to more than 320 million Shutterstock images within their Microsoft Audience Ads creation workflow through the Shutterstock API.
Traditional TV commercials and next-gen programmatic ad buying are merging, letting brands apply the same granular targeting used in desktop and mobile to VoD services. But how do you make sure to deliver hyper-personalised ads to each viewer in the household at the right time? In this article, Yana Yelina and Oksana Mikhalchuk at Oxagile, … [Read more…]
From a lack of transparency and hidden costs to data silos and confusing supply chains, the adtech ecosystem has become a minefield for marketers. Phil Acton, Country Manager, UK & Benelux, Adform looks at a better way forward to foster trust, transparency, and clarity in campaigns.