Ad industry unites for ‘Addressable Media’ standards
Leading trade associations and companies representing every sector of the global advertising industry today joined together to launch the Partnership for Responsible Addressable Media.
advertising
Coca-Cola comes out of advertising lockdown with ‘manifesto for change’ commercial
Coca Cola has launched its first major ad post lockdown with a manifesto poem written by George “The Poet” Mpang.
Häagen-Dazs runs influencer campaign #HaagIndoors for Secret Sofa
A creative and agile ‘lockdown partnership’ between Häagen-Dazs and Secret Cinema, promoted entirely by a multi-platform influencer marketing campaign, has demonstrated a marked increase in e-commerce sales and a positive shift in consideration for the luxury General Mills ice cream brand – and drawn industry praise for its ingenuity.
Top 10 UK advertisers: Unilever increases spend as P&G and McDonalds tighten budgets
Lockdown in the UK resulted in a 48% decline in traditional ad spend, a drop of more than £1.1bn, while Public Health England becomes the nation’s biggest advertising spender, according to new research.
Screwfix continues to be the ‘Official Partner of Sky Sports Football’
Screwfix is set to continue its long-standing alignment with football coverage on Sky Sports, Quest and S4C ahead of the upcoming 2020/21 season.
AA/WARC: UK adspend to fall nearly 16% this year (with no growth until April 2021)
UK adspend is expected to fall by 15.6% this year, and the market not market won’t return to growth until Q2 2021, according to new data.
Tech titans vs. US Congress: Zuckerberg, Cook, Pichai and Bezos face blockbuster grilling over digital monopoly
Facebook, Google, Apple and Amazon bosses have appeared virtually together at a US hearing, grilled over having ‘too much power’.
TAG and JICWEBS merge to unite brand safety standards
Two leading anti-fraud and brand safety organizations Trustworthy Accountability Group (TAG) and Joint Industry Committee for Web Standards (JICWEBS) have announced an agreement to merge.
The value and application of customer insight during Covid-19 and beyond
Now more than ever, your prospective customers will want to be confident that your company is stable and secure for the long term. James Alty Founder & Managing Director at Apteco, provides insights and tips for businesses looking to enhance their relationships with customers during these uncertain times.
Energy companies letting down customers on transparency and communication- survey
The majority of people want utility companies to do better in helping them manage energy consumption and be more transparent in how they measure usage, using new digital tools to provide a better, more meaningful experience for customers, according to new research.