The world’s small and medium sized businesses (SMBs) are turning to data as they look to steer a course to COVID recovery, with 61% saying their employee productivity was similar as in the office .
Entertainment digital marketing firm Screen Moguls has launched GO.CINEMA, a service which makes it easy for independent cinemas around the UK and Ireland to trigger targeted and localised online promotions for film, industry-wide and exhibitor specific campaigns.
Takumi X will let brands to work closely with creators to produce innovative and culturally relevant content. The service is available in the UK with US with other territories rolling out in the coming weeks. While influencer marketing has become ubiquitous, even the most experienced marketers struggle to create powerful, effective campaigns in extremely fast-changing … [Read more…]
When it comes to coding jobs, Python is the programming language Brits most intend to learn, followed by SQL, with Brits most interested in data analyst roles, according to new research.
Burger King has sparked criticism for running an ad campaign that hijacked a fan messaging bot on Twitch and turned it into a cheap ad platform to reach gamers.
Programmatic trading channels for WFA Members account for more than two fifths (41%) of global digital media investment, up from 16% in 2016. Regional splits show the current figure has hit 50% in the US, 31% in Europe and 20% in APAC, according to new data.
Fewer people are annoyed with the ads they are exposed to and that fewer people are using ad blockers, according to a new study.
During the ongoing pandemic, brands need to work out how to match tightening budgets with consumer demand. Henk Campher, VP Corporate Marketing at Hootsuite looks at how, regardless of budget cuts and uncertainty, brands can embrace a different way of engaging with consumers effectively and efficiently.
Google has expanded its Ad Manager tool for programmatic audio placements, along with new analytics abilities.
There are some early signs of positivity in marketing, with revenues starting to return, but difficult decisions lie ahead about retaining staff to ensure organisations make it through the pandemic period, according to new research.