Mobile gamers ‘prefer audio ads over other formats’
Adult mobile game players prefer audio ads over other monetisation models in mobile games, according to new research.
advertising
Virtual freshers week: Big brands Tinder, Nandos and Amazon connect with students on digital platform
The first ever virtual freshers’ week fair is being piloted at eight leading universities next week, letting big brands get themselves in front of the hard-to-reach student audience as their participation in ‘The Digital Welcome’.
Open letter to Apple from ad industry: ‘Help us create a universal ID solution’
This week, the ad industry penned an open letter to Apple requesting further collaboration, urging the company to join in a collaborative cross-industry effort to develop a universal global ID solution for media and advertising.
Taboola and IAS Partner on brand safety solution for clients
Native ad platform Taboola has struck a partnership with ad verification platform Integral Ad Science (IAS) to introduce an industry-first pre-bid brand safety technology for performance advertisers.
White paper: What brands must consider for 2021
How can grocery brands plan for ‘business as unusual’ for the next 6-12 months in a rapidly changing and uncertain environment? A new white paper looks at how purchasing has changed across channels and how value and localism have become more important to consumers.
“A collapse in work”: Study uncovers state of digital in post-lockdown Britain
Uncertainty is crippling parts of the UK digital sector, with 1 in 5 agencies having experienced a “catastrophic collapse in work”, and almost 50% of their clients expecting to announce redundancies, according to a new study.
Zoom partners US Open Tennis Championships for ‘VIP Virtual Experience’
Zoom has struck a deal with the United States Tennis Association to deliver virtual experiences during the US Open Tennis Championships.
Global big data analytics market ‘to grow 4.5 times by 2025’
Demand for Big Data Analytics will surge to 4.5 times its size, garnering a revenue of $68.09bn by 2025 from $14.85bn in 2019, up at a staggering compound annual growth rate of 28.9%, according to new research.
Takeaway apps: What do Deliveroo, Uber Eats and Just Eat know about your data?
What personal data is being collected when ordering your favourite takeaway online with the likes of Deliveroo, JustEat and UberEats? A new study has analysed privacy policies from the UK’s most popular food apps.
Coventry University puts GDPR compliance to the test with internet privacy project
A Coventry University-led research project investigating GDPR compliance through cookies in websites and apps has launched an innovative tracking-free website, which has been designed to protect the privacy of all visitors to the project website.