Ad filtering firm eyeo, the company behind AdBlock Plus, has launched a new solution, Trestle which lets advertisers connect with 225 million users that it claims were were “never available before because of ad blocking”.
How does technology help media buyers get more out of their programmatic campaigns? Tim Conley at Iponweb, looks at ways an AI-based system really can make better decisions than a living, breathing human being.
Traditional TV commercials and next-gen programmatic ad buying are merging, letting brands apply the same granular targeting used in desktop and mobile to VoD services. But how do you make sure to deliver hyper-personalised ads to each viewer in the household at the right time? In this article, Yana Yelina and Oksana Mikhalchuk at Oxagile, … [Read more…]
The Trade Desk has struck a partnership with UK broadcaster Channel 4, offering advertisers the ability to target 23 million viewers at scale, across its live and on-demand services, with P&G the first advertiser to trial the new technology.
As the number of devices is exploding, customers have more channels than ever to interact with brands. This has created a shift in consumer engagement, one that clunky legacy platforms are not equipped to cope with – why? Because their multiple solutions don’t talk to each other. James Manderson, General Manager of engagement platform Braze … [Read more…]