Affiliate marketing can get ‘£11 return for every pound spent’- IAB
Affiliate marketing is generating £11 in sales for every pound spent for brands, according to a new report from the IAB.
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Retailers to Spend $55bn Annually on Mobile Marketing by 2015
As retailers increasingly utilise mobile devices as a touchpoint on each stage of the retail lifecycle, a new report from Juniper Research has found that annual spend by retailers on mobile marketing will reach $55bn, almost double the $28bn level expected this year.
Digital advertising trends in 2012: The 10 biggest headlines of the year
Despite the global economic gloom, online advertising spend and revenues continued to soar during 2012, outpacing all other media. Google, Facebook, Apple, Microsoft, Yahoo and Amazon all made major moves this year as the battle lines for digital ad dollars online became blurred. As part of a new 2012 review series, Netimperative looks back at … [Read more…]
Global ad spend 2012: Web grows faster than all other media
The Internet was the fastest growing medium in terms of adspend during the first half of 2012, according to new data from Nielsen.
Paid search marketing trends: Sponsored search adspend up 24% globally
Paid search budgets are on the rise globally, up 24% on last year on average, according to a new report.
‘Meteoric rise in mobile’ pushes UK digital ad spend up nearly 13%
UK advertising on the internet and mobiles increased 12.6% year compared to the same period last year, accounting for £2.59bn in the first half of 2012, according to the Internet Advertising Bureau.
Brits ‘spend 16.8 hours online per week’
81% of UK adults are now online compared to a European average of 65% according to IAB Europe’s Mediascope Europe report. UK internet users spending on average 16.8 hours per week online compared to European average of 14.8 hours says flagship media consumption study totalling over 50,000 consumer interviews.
Digital ‘to account for 35% of UK ad spend this year’ as TV revenue growth forecast halved
UK internet advertising spend is forecast to grow 10.3% this year, accounting for more than a third of all UK ad spend, according to a new report.
Internet adspend data – US sets new records
Latest research from PricewaterhouseCoopers show internet advertising spend levels have broken all records. The US internet adspend data shows continued massive switches into online advertising from other media.
Mobile adspend reaches $5.3bn in 2011- Asia Pacific leads the way
About $5.3 billion was spent on mobile advertising in 2011, according to the first industry-sponsored measure of the lucrative market.