Global internet adspend ‘could overtake TV by 2018’
The amount spend on internet ads worldwide is catching TV at a rate of growth that could see it become the dominant medium by 2018, according to a new report.
adspend
Programmatic accounts for 45% of display ads in UK
Programmatic’s share has of the UK display ad sector risen from 28% to 45% in a year and is now worth almost £1bn, according to new research from the IAB.
UK ad spend hits four year high as digital dominates
Digital ad spend grew 5.8% increase in 2014, with digital now accounting for most investment, according to new research.
Digital to account for 50% of UK ad spend this year- report
Digital marketing will make up half of all adspend in the UK during 2015, with UK growth outstripping US and Western Europe by 60%, according to new research.
UK adspend grows at ‘twice the rate of the economy’
New data reveals the strongest consecutive growth years for UK adspend this century as the industry hails two years growth at twice the rate of the economy.
Global adspend to rise 4.9% in 2015: Mobile, social and programmatic key drivers
The global advertising market grow up to 6% a year over the next three years, driven by mobile, social media and the transition to programmatic buying of digital display, according to a new report.
UK to become first country to spend half of ad budget on digital- report
The UK set to be first country spending over half of ad budget on digital as Brits ditch traditional media for gadgets, social networks and online shopping, according to new research.
Finland online marketing trends: Online ad spend overtakes TV
Home to Angry Birds and Nokia, online advertising is booming in Finland, overtaking TV ad spend for the first time this year.
UK adspend grows at fastest rate since 2010
UK advertising spend grew at its fastest rate for three years in Q2 2014, with mobile and video on demand leading the charge, according to new research.
Mobile video now fastest growing format as ad spend triples
Mobile video accounts for 20% of digital ad spend in the UK and 53% of social media spend, while native ads now make up 20% of digital display ads, according to new research.