Top 30 countries for growing ad spend: Iran leads the way
Over the next three years, Iran will add more ad dollars than any of the other countries included in Zenith’s Thirty Rising Media Markets report, published today.
adspend
Programmatic display adspend continues to grow in the UK
Marketers are embracing programmatic advertising, despite negative press, transparency concerns, according to new research.
Content marketing: 4 key tips on how to get the best out of your videos
The video landscape has changed drastically over the last 10 years. As people close their laptops and pick up their smartphones or tablets, there are virtually no boundaries on how, where and when people consume content. Michael Jaschke, glomex CEO and former ProSiebenSat.1 digital managing director, discusses the future of video and where you need … [Read more…]
Internet ‘to make up 94% of all growth in adspend by 2020’
Internet and mobile mediums are to account for nearly all (94%) of all global adspend in the next three years, according to new research.
Marketing in 2018: A year of reckoning?
Next year will be “a year of reckoning” for many companies, according to a new report which argues that while the overall marketplace may be healthy, the future of individual businesses is as uncertain as it has ever been.
Banner ad viewability hits 18-month high
For the first time since it started measuring ad viewability, the level in the UK rose for two consecutive quarters – to hit the highest mark for 18 months – according to the latest quarterly benchmark report from ad verification company Meetrics.
Online video spend overtakes banner ads for first time
Driven by the rise in popularity of people watching online video, advertisers spent more on video ads than banner ads for the first ever time – according to the latest Internet Advertising Bureau UK / PwC Digital Adspend report.
UK lags behind global average in mobile internet usage
The UK lags behind the rest of the world in mobile internet consumption by 13 percentage points, according to new research.
Global ad spend slows again as search gives way to display
Global ad expenditure will grow at a slower rate than of 4% in 2017, driven by digital formats such as video, paid content, native and in-feed social media ads, according to research from Zenith.
Mobile devices to lift online video viewing by 20% in 2017
Online video viewing will rise 20% in 2017, driven largely by a rise in smartphones, according to new research.