UK marketing budgets see ‘modest growth’ with year of Brexit uncertainty ahead
The fourth quarter of 2019 saw UK marketing budgets saw a small return to growth after a stagnant period, according to new data.
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The year in review: 16 biggest digital trends of 2019
2019 was another big year for digital marketing, with the rise of TikTok, audio ads going mainstream and Google buying FitBit. This was the year that Uber went public, brands became activists and the world’s biggest game vanished down a black hole. As the digital decade comes to a close, we’ve identified 17 of the biggest trends of the year.
UK adspend forecast to grow 5% following search boost
UK advertising spend will grow by 5% in 2019 to reach £24.74bn, according to the latest Advertising Association/Warc Expenditure Report.
IPA Bellwether: UK companies cut marketing budgets for first time in seven years
UK marketers have recorded a reduction to marketing budgets for the third quarter of 2019 as economic and political uncertainty around Brexit drains confidence, according to new data.
UK digital ad spend rises £7.3bn
Total UK digital ad spend was up 13% year on year in the first six months of 2019, according to IAB UK’s half year Adspend update