Top 10 TV advertisers in the US
TV adspend in the US rose by 2.4% last year, with Procter and Gamble, AT&T and General Motors the biggest spenders, according to research.
adspend
UK online adspend approaches £5bn: Video and social drive record growth
Online and mobile advertising leapt by 14.4% in 2011, to reach £4.8bn, marking a £687m rise on the previous year, according to the report from the Internet Advertising Bureau UK (IAB), conducted by PricewaterhouseCoopers.
Mobile ad spend tops £203m: Brits becoming nation of ‘triple screeners’
Mobile advertising spend has grown a massive 157% year on year increase to £203m in UK, up from £83m in 2010 to £203m in 2011.
US: Paid search ad spend dips as big brands cut back
Both paid search and display advertising fell around 6% in the last quarter of 2011 in the US, as big advertisers tightened their belts. For the year, paid search dipped nearly 3% but display ads rose 5.5%, according to a new study.
Global adspend by medium: Internet to grow 16% by 2014
The internet will be the biggest contributor of new ad dollars to the global market, accounting for 52.9% of the growth in total expenditure until 2014, according to new research.
Top 10 ad markets: US, Japan and China top list
Global ad expenditure (including digital) will defy the economic downturn to grow 3.5% to $464bn this year, with USA, Japan and China leading the way, according to new research.
Developing markets 'to deliver half global adspend growth'
Over the next three years nearly half (48%) of all the world’s growth in ad expenditure will come from just ten developing markets, including China, Russia, and Indonesia, according to new research.
Developing markets ‘to deliver half global adspend growth’
Over the next three years nearly half (48%) of all the world’s growth in ad expenditure will come from just ten developing markets, including China, Russia, and Indonesia, according to new research.
UK shopping searches up 17% this Christmas
The total number of online purchases driven by search advertising increased 17 percent on last year, while search adspend increased 7%, according to new research.
Marketers increase Facebook ad spend by 25%, cost-per-click up 54%- study
UK advertisers spent 25% more on Facebook during the third quarter of 2011, while cost-per-click adspend rose by 54% according to new research.