IAS teams with Global Disinformation Index to help brands avoid misinformation
Integral Ad Science (IAS) has announced a new partnership with The Global Disinformation Index (GDI) to transform how brands can avoid misinformation.
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‘Tremendously Confident’: Brand CMOs predict higher revenues than before Covid crisis
Brands selling online are making a range of investments across new talent, digital marketing spend and delivery capabilities in expectation of a booming 12 months for e-commerce, according to new research.
IAB report: Digital ad spend boosted by audio ad growth
The Interactive Bureau of Advertising UK (IAB) has said UK digital ad spend growth slowed to 5% in 2020 to reach a total of £16.5bn, a stark drop from the 15% growth in 2019 before the pandemic hit.
Top tips: Avoiding the seven sins of adtech
From a lack of transparency and hidden costs to data silos and confusing supply chains, the adtech ecosystem has become a minefield for marketers. Phil Acton, Country Manager, UK & Benelux, Adform looks at a better way forward to foster trust, transparency, and clarity in campaigns.
TabMo links in-store visits to ad activity with new tool
Mobile adtech firm Tabmo has launched a tool, called In-Store Impact, that provides brands and retailers with real-time data on the increase in physical store visits generated by their advertising activity.
Banking industry paid ad impressions slump by 68% amid pandemic
The banking industry paid ad impression declined by 68.57% in the first 22 weeks of 2020 compared to a similar period last year., according to new research.
Ad spend trends: Food and govt spending soars as travel ads plummet
The COVID-19 pandemic has impacted advertising spend, with food and government seeing the biggest increase in traditional advertising spend, whilst spend dropped significantly in travel, entertainment and telecoms (-15%), according to new data.
Top global brands ‘to freeze ad spend for at least 6 months’ amid COVID-19 crisis
Over half of the world’s biggest brands are planning to freeze ad spend for at least 6 months in response to the coronavirus pandemic, according to new research from the World Federation of Advertisers.
Alphabet hit by ‘significant slowdown’ in ad sales, but ad revenue surges
Google’s parent company Alphabet has revealed a 13% surge in first quarter revenue despite a “significant” hit to advertising sales as the COVID-19 crisis continues.
UK online adspend ‘now accounts for 3 in every 5 pounds spent’
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast, according to new research Warc and the Ad Association.