Jon Clarke, Founder & CPO at Cyance, looks at how accurate intent can increase engagement rates and drive the evolution of account-based marketing to account-based experience.
Guest comment: How the digitised in-store experience will transform the future of retail marketing
As more people get vaccinated over the coming months, footfall will increase dramatically and retailers need to prepare for what’s to come. For Marcel Hollerbach, CMO at Productsup, the in-store and digital shopping experience needs to be connected. Retailers shouldn’t expect consumers to completely abandon the digital shopping experience that they relied on solely during … [Read more…]
Ready for take-off: rebuilding trust in the travel and hospitality sectors with customer engagement
The complexities and confusion around the rules that govern travel and hospitality mean that customers are taking a lot longer in considering a first purchase. Magith Noohukhan, Customer Engagement Evangelist at Braze, looks at the impact the pandemic has had on brand loyalty for hospitality and travel brands and strategies for better retention.
Guest comment: Social commerce – the lovechild of digital transformation and changing consumer habits
In light of Snap’s move to allow any business to set up shoppable product catalogues and AR filters, Stephen Warrington, Global Vice President of Ecommerce and Retail at Jellyfish, looks at how brands can create social commerce experiences that stand out from competitors.
European digital ad growth defies pandemic: Germany and Turkey lead growth as UK remains biggest spender
European countries had a combined digital advertising market value of €69bn, with only three countries seeing falls in growth for the year, despite lockdown disrupting business as usual, according to new research.
UK ecommerce growth at risk as 94% of online brands lose EU customers since December
Nearly all (94%) of UK brands selling online have lost EU customers in the six months since the Brexit transition period ended on 31 December 2020, with a third (66%) admitting they’ve lost a significant number, according to a new survey.
Back to campus: ‘huge opportunity’ to engage with students through digital out of home ads
There is a substantial opportunity to reach and market to students as they head to university this September, according to new research.
Xiaomi teams up with Marvel Studios for Black Widow campaign
Technology giant Xiaomi has teamed up with Marvel Studios with a cross-promotional campaign for the upcoming film Black Widow, coming to cinemas and Disney+ users with premier access on Friday July 9.
Instagram Rich List 2021: Influencers earn more than ever as Cristiano Ronaldo generates $1.6m per post
Cristiano Ronaldo has topped the 2021 Instagram Rich List as the platform’s highest-earning star, obtaining the highest ever amount in the List’s history, with an average earning of $1.6 million per post, according to new data.
Most CEOs ‘would increase digital marketing budgets if they could deliver direct sales’
More than three quarters (78%) of CEOs would increase digital marketing budgets if marketers were able to demonstrate that their online activities are having a direct impact on sales, according to new research.