Over four fifths (81%) of software developers reported an increase in burnout as a result of the pandemic, with increased workload cited as the main reason, according to new research.
Guest comment: Direct-to-consumer commerce is data-driven
Easy to start but hard to scale is the reality that has bitten direct-to-consumer (DTC) brands in the last two years. David Hawkings SVP EMEA, antuit.ai says that there is an answer for both pure DTC brands and traditional brands developing a DTC business, and it lies in both the data and the engine that … [Read more…]
Top tips: Demand versus Brand – the dangers of fragmented marketing
With the latest generation of marketing recruits demonstrating more confidence with marketing technology (MarTech) than converting sentiment into effective creatives, the essence of successful marketing risks being side-lined just as it is becoming more important than ever. Norman Guadagno, CMO, Acoustic, explains why good marketing is a holistic mix of brand and demand — and … [Read more…]