Native advertising firm Taboola has struck a $800 mn acquisition of ecommerce media company, Connexity, in a move that it describes as “one step forward in creating an alternative to walled gardens.”

How does technology help media buyers get more out of their programmatic campaigns? Tim Conley at Iponweb, looks at ways an AI-based system really can make better decisions than a living, breathing human being.

Jorge Poyatos, Co-CEO at Seedtag, discusses why brands need to be moving away from cookie based behavioural targeting, instead choosing to leverage the power of contextual AI.

Many communications agencies are failing to apply a data-led strategy to their own workplace, despite using it for their clients. Katy Woodward, Director of Strategy at MediaCom UK looks at how agencies can use data to recognise the realistic output of their workforce and avoid waste and overworking employees.

Clubhouse has moved beyond audio chat to launch its first text based messaging feature, called ‘Backchannel’.

Last year, for the first time, total mobile payment users worldwide (those who had made a purchase at least once in the prior six months) surpassed 1 trillion.

Total marketing budgets across the UK increased for the first time since Q4 2019, rising by a net balance of 6% across surveyed companies, according to new data.

Almost half (43%) of UK organisations have had a data breach (actual or potential) reported to the ICO since GDPR came into effect, according to a survey.

The biggest challenge for sales and marketing in the UK is inadequate training to succeed when working remotely (46%), followed by an inability to access relevant content (27%).

Despite backlash for “woke” ads in certain parts of the media, brands who create good diverse advertising drive awareness and growth.