Boohoo has bought Dorothy Perkins, Wallis and Burton in a £25.2m deal set to transform the fashion brands into online-only platforms, resulting in 2,450 job losses.
Guest comment: What is on the horizon in 2021 for social media?
2020 was a disruptive year for every sector, not least for influencer marketing, which brands used to reach consumers at the expense of print, OOH, and broadcast advertising. Mary Keane-Dawson, Group CEO of global influencer marketing agency TAKUMI, offers insight on the key influencer marketing trends of 2020 and her predictions for the sector in … [Read more…]
Top mobile coverage tips: Not all mobile repeater systems are created equal
As working from home trends put pressure on internet speeds, thee is new demand for the different types of in-building mobile coverage systems, but what is permitted by regulators? Stuart Waine at Spry Fox Networks outlines the importance of thoroughly researching options, so you don’t fall foul of the rules.
Business leaders look to marketers to support return to growth in 2021
New research from LinkedIn finds that as COVID-19 continues to challenge businesses in every industry, leaders are looking ahead to find new ways to adapt and return to growth. Over half (56%) are rethinking their marketing strategy to stimulate customer spending, the report found. The LinkedIn study of 300+ UK C-level executives, including Chief Marketing … [Read more…]