Berocca has become the first FMCG brand globally to adopt ‘actionable audio ads’ letting Alexa radio listeners interact directly with the ad using a simple voice command.

Weetabix Food Company has reported a surge in sales of its cereal, after it tweeted a controversial pairing with Heinz Beanz as part of a Sainsbury’s promotion.

Mobile network giffgaff and Global, the Media and Entertainment group, are on a mission to create Britain’s least lonely hour on Thursday 18th February between 6 and 7pm.

Short-form mobile video app TikTok has been announced as a Global Sponsor of UEFA EURO 2020.

SpotX has struck a partnership with LG Electronics to serve as the primary supply-side platform (SSP) throughout the US, EMEA, and Latin America.

AppsFlyer has announced the upcoming launch of PredictSK, a new predictive analytics solution that will be a part of its robust SKAdNetwork suite, SK360.

As the Tampa Bay Buccaneers and the Kansas City Chiefs battled it out to win the coveted Super Bowl trophy this month System1, the global experts in advertising effectiveness, were busy finding the winner of the most effective ad in the coveted half-time break.

With the transition into the new era of digital marketing precipitated by the Covid-19-related shopping disruptions, the SEO landscape in 2021 looks like nothing before. To help you work effectively, SEO expert at Ueni, Jos Davies has put together 5 powerful tweaks to boost your rankings and hit your sales goals in 2021.

US president Joe Biden administration will suspend former president Donald Trump’s proposed TikTok ban, as it assesses whether the short-form video app really poses a national security threat.

Pinterest has launched a new widget option for iOS that lets Pinners choose their interests and have them served to their home screens daily.