The livestreaming shopping market is booming, with big retailers now investing in the practice as a high-touch way to engage with shoppers. Andre Hordagoda, Co-CEO and Co-Founder of Go Instore, looks at why a successful livestream solution must deliver consumer data to improve future experiences.
Over half (52%) of people in the US say it is important that the brands they purchase from have values aligning with their own, with 72% of millennial parents more likely to be loyal to a brand or store that shares its efforts to have ethical business practices, according to new research.
Brands selling online are making a range of investments across new talent, digital marketing spend and delivery capabilities in expectation of a booming 12 months for e-commerce, according to new research.
Wine retailer Laithwaites has struck a partnership with Sky Sports and its ‘Quinnebago’ Fan Van tour, for the British & Irish Lions Series in South Africa.
For luxury retail, the pandemic has been an enormous catalyst for change, with digital now be the foundational bedrock for any luxury experience. James Brooke at Amplience, looks at how can brands shift their operations and existing systems to accommodate this dramatic shift in customer behaviour.
Clarks improved its digital targeting and personalisation, directly leading to a 5% rise on total digital revenues for the UK shoe retailer.
Over three quarters of consumers use their mobile to learn about a product, with most wanted packaging to display QR codes, according to new research.
Well Pharmacy, the UK’s largest independent pharmacy chain, has appointed Wavemaker UK to handle all media planning and buying – with a specific focus on digital, search, social and display services.
Digital ad platform The Ozone Project has launched a bespoke measure of advertising engagement that will become a constant feature in all its campaign reporting.
More than one third (35 per cent) of online shoppers in the UK will only associate with ‘responsible’ brands – including those that treat staff fairly, source goods ethically, and do not misuse consumer data, according to new research.