The majority of marketers suffered lost revenue due to Covid-19 last year, but the UK was one of the least impacted countries in terms of ‘big declines’ in revenue, according to a new study by Criteo, the advertising platform for trusted and impactful advertising.
According to the research data analyzed and published by Comprar Acciones, TikTok was the top-grossing non-game mobile app globally in January 2021. Users spent $128 million on the app, up by 380% from its January 2020 revenue. 82% of the revenue came from China through its domestic app version Douyin and 8% from the US. … [Read more…]
Target and Home Depot are the only traditional brick-and-mortar retailers whose online retail stores rank among the 10 eCommerce sites found to have made the biggest gains in Google.com (US) search performance¹ during the Covid-19 era so far.
84% of businesses have seen more demand for data due to Covid-19, but nearly a third say data quality remains a fundamental barrier, according to a new study.
Washing brand Vanish has launched Rewear Edit, a fashion shoot created entirely from clothing waste. Featuring recycled looks curated by renowned stylist Miranda Almond, against a backdrop of 3.5 tonnes of clothing waste – the same amount discarded every five minutes in the UK.
Sky Nature and Persil have launched their new ‘Changemakers’ short film series, which aims to inspire young people to take action on the social and environmental issues they care about, fronted by Ashley Banjo.
In-game advertising platform Anzu.io has struck new partnership with InMobi Exchange to let brands programmatically buy in-game display and video ads in all of Anzu’s mobile gaming inventory.
Spotify is launching in 85 new markets, including areas in Africa, Asia, Europe, Latin America and the Caribbean, reaching a further billion people.
Joshua Schachter, founder of the phenomenon, Delicious, speaks to Aaron Dinin about how he came up both social bookmarking and hashtags mainly by accident, and how he managed to sell his company to Yahoo! after just eight months in the business.
There has been a dramatic shift in terms of attitudes to quality media at most advertisers, indicating that decades of focus on pure price has transformed not just in marketing but procurement as well, according to new data.