Event report: Pinterest global advertiser summit

Event report: Pinterest global advertiser summit

Last week, Pinterest hosted Pinterest Presents, its first global advertiser summit with sessions in the US, UK, France, Germany, Canada and Australia, offering attendees with an immersion into its global vision to build a positive and inclusive platform.

Top tips: Managing the shifting sands of ecommerce

Top ecommerce tips: Navigating the digital revolution for luxury retail brands

The pandemic has seen some retailers attract Black Friday volumes online every day, but this is an increase that doesn’t necessarily convert to a rise in conversion. James Brooke, founder and CEO at Amplience looks at how retailers must prepare for a digital only world, and find an efficient way to change the customer experience, … [Read more…]

Top analytics tips: Want the truth from your performance spend? Get you data story straight first.

Want the truth from your performance spend? Get you data story straight first.

Platform-provided analytics software doesn’t always tell marketers and sales teams the full story. Paul Savage, COO of ecommerce data specialist Conjura, warns that the old data adage ‘rubbish in, rubbish out’ still applies, and gives best-practice advice for those looking to harness all that the new generation of AI and ML powered data tools can … [Read more…]