Top video marketing tips: It’s time for advertisers to go ‘over the top’

Top video marketing tips: It’s time for advertisers to go ‘over the top’

Over-the-top (OTT) advertising complements linear TV campaigns and to answer advertisers’ need for premium video content, flexibility and outcomes delivery. Kevin van der Straat, Director Global Solutions & Innovation at Xaxis, outlines the growing opportunity for OTT advertising and the rewards that can come with it.