Xandr and Integral Ad Science offer contextual ad tools for brands

Xandr and Integral Ad Science offer contextual ad tools for brands

Available globally, advertisers using the Invest DSP can access IAS’s curated list of 300+ contextual segments to target suitable content and optimise their programmatic campaigns on a pre-bid basis. This follows a recent IAS study which highlighted that 80% of consumers find ad messages related to adjacent content impact their perception of the brand. “Programmatic … [Read more…]