2020 saw subscription video on demand (SVOD) viewing time skyrocket by 43%, according to new data from Samsung.
20% of ads on pirate websites place consumers at risk
A fifth (20%) of ads on pirate websites globally present a threat for consumers, with a high volume of ‘malvertising’ and fraud (13%) and adult content (7%) found within them, according to new research.
Rakuten Advertising tackles wasted advertising spend with new campaign
The guide, titled “Connecting in the Moment”, describes how audiences go through their daily lives experiencing a collection of different “Moments”. It uses this as a lens to discuss topics including: • How to find a Moment and smartly spend your advertising resource. • Understanding the psychology of a Moment and how to appeal to … [Read more…]
Guest comment: Why it’s time to automate promotions management
Robin Coles, MD EMEA, XCCommerce looks how automation can enable retailers to create the personalised and responsive, omni-channel promotions needed to engage with an increasingly dispersed customer audience while removing the lengthy, manual fix process that currently characterises promotions.
Right to reply: Scammers take advantage of Clubhouse app
The data privacy watchdog in France has opened an investigation into alleged privacy breaches on the popular Clubhouse app. Satnam Narang, Staff Research Engineer at Tenable looks at the implications for the audio-based social media platform.
HM Government became UK’s biggest advertiser in 2020
The UK government and Public Health England were among 2020’s top ten UK advertisers, as the pandemic caused major shifts in budgets, according to new research.
Trumpbook? Ex US president ‘plans social media comeback with his own platform’- report
Donald Trump plans to launch his own social media platform, months after being banned from Twitter and Facebook, it is claimed.
Warner Music expands licensing deal with Tencent to crack China market
Warner Music has expanded its licensing agreement with Chinese media giant Tencent that will also see the companies collaborating on a new joint venture record label.
41% are now shopping locally (but UK public not ready to let go of cash yet)
Since just before the beginning of the pandemic, the share of cashless retailers in the UK has risen by more than seven times, according to new research.
Telecoms adspend trends: Demand for new smartphones and 5G to fuel 4.5% annual growth
Telecoms advertising will grow at an average rate of 4.5% a year to 2023 as its recovers from an 8.7% decline in 2020, according to new research.