More than half of consumers have been deterred from purchasing a product they might have considered otherwise because of a poorly designed ad, according to new research.
Executives ‘shunning peers for external advice’ in pandemic
Businesses are increasingly turning away from their board and peers when it comes to advice and thought leadership around business strategy, instead turning to external expertise from professional services advisors, according to new research.
Guest comment: Digital is most powerful when we use it to connect people, cultures, and brands – to do that the world must be open
From Huawei to TikTok, tensions between the US and China have spilled over onto the digital world. Arnold Ma, founder of Chinese digital agency Qumin, looks at the tricky balance between the need for regulation and harming cultural relations for political reasons.
Matterkind hires Adnami to deliver programmatically ads across Nordic markets
Danish tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has signed a partnership with Matterkind to help the activation intelligence company optimise campaigns across all four Nordic markets – Sweden, Denmark, Norway and Finland.
Sleeping habits: 23% of Brits shop in bed
With mobile usage on the rise, 23% of Brits now admit to using their smartphone to shop while in bed, according to new research.
Goal and TikTok partner for Football talent showcase NXGN 2021
TikTok has partnered with Goal for its NXGN 2021 awards, which showcases young emerging talent in the football industry.
Mobile advertising trends: Google leads in scale, while Facebook dominates quality
Google and Facebook continue to dominate globally as the top two media sources in mobile advertising, especially in terms of user retention and in-app purchasing, according to new research.
Guest comment: Hybrid working is not a tick box exercise
Offices are opening their doors soon – and business leaders need to start planning. Ashley Carr, Founder and Managing Director of Neo PR, a B2B technology PR agency, explores why active management will be vital to achieving successful hybrid working, not only for employees but also with clients and suppliers – and why it’s important … [Read more…]
Women’s History Month: The challenges and opportunities for women in cybersecurity
The number of women in Cybersecurity is increasing rapidly, but this doesn’t take away from the challenges as studies show the number of women currently working in cybersecurity is only 20%. Gigi Schumm, SVP World Wide Sales, ThreatQuotient, looks at the future of cybersecurity, and offers advice to women looking for a career in cybersecurity.
Most Reach staff ‘to permanently work from home’
The Daily Mirror and Daily Express owner Reach is to close dozens of local newsrooms and one central London office, in a blow to regional newspapers.