The summer of sport presents a great marketing opportunity, but do brands risk alienating audeinces by relying on visuals of toned, young athletes? Jacqueline Bourke, Head of Creative Insights EMEA for iStock, highlights that the Olympic Games offers a great opportunity for businesses to celebrate togetherness and be more relatable by showing people of all … [Read more…]

Integral Ad Science (IAS) has announced a new partnership with The Global Disinformation Index (GDI) to transform how brands can avoid misinformation.

DoubleVerify has enhanced its Brand Suitability Tiers, including an extension of their YouTube offering, an introduction of DV’s Brand Safety Floor as a turnkey option and a new tiered category.

A gradual return to the office has had little to no impact on business investment in virtual collaboration technology according to new data from Tradeshift, which found telecoms spending is almost twice as high as it was prior to the pandemic.

Low brand awareness is a significantly bigger barrier to growth than brand rejection, according to new research.

From ‘moment marketing’ to historical trends, TV content can be turned into data to equip brands to understand conversations taking place. John Byrne, head of product, 7th Minute, look at how brands and advertisers, regardless of their size, can use evolving tech to harness the power of TV and the conversations it fosters.

UK adspend will grow by 18.2% this year to reach a total of £27.7bn, by far the highest growth on record after the Covid-19 pandemic caused the market to plummet last year, according to new data.

Data skills are considered more important than ever in business, but only 23% of European workers deliver business value from data, according to new research.

With employees working remotely and the pressure to drive sales higher than ever, empowering sales and marketing teams to work together more efficiently has taken on a newfound importance. Kevin O’Regan VP EMEA at Seismic looks at how to effectively bridge the gap between these two departments and break down internal silos.

Ecommerce sales are set to reach almost 35% (34.8%) share of global chain retail by 2023, leading to changes in the way stores fulfil orders, according to new research.