46% of organisations expect over a third of employees to work remotely after the pandemic, according to new research.
Adverty and mobile game developer Gold Town Games enter into strategic partnership
In-game advertising specialist, Adverty is entering a new partnership with Gold Town Games enabling the game developer to utilise Adverty’s in-game ad solutions across their increasingly popular games.
More than one in two people fear their identity being stolen by fraudsters
Over half (58%) of the public are worried about their personal information being stolen by fraudsters, according to new research.
Majority of marketers stretched to breaking point during the pandemic
The majority of marketers stretched themselves to breaking point during the pandemic, amid pressure to retain customers and adapt to a purely digital environment, according to new research.
Riskified and Dentsu team up for global strategic partnership
Fraud prevention solutions provider Riskified has struck a partnership with global advertising agency Dentsu which will see Riskified’s eCommerce enablement and fraud prevention solutions introduced to Dentsu’s portfolio of customers.
Cognism partners Bombora to match intent data with prospect database
Cognism has launched the latest version of its platform, which embeds Bombora’s intent data into its sales intelligence software.
Top fitness apps: Mi Fit and Strava lead the way
The pandemic has significantly increased the demand for at-home fitness, so much so that health and fitness app downloads increased 30% in 2020, according to new data. The latest insight from App Annie, the leading mobile data and analytics company, reveals that not only are consumers spending more time working out at home, but they … [Read more…]
Increased focus on ‘Social Good’ amongst brands after the pandemic
There will be an increased focus on Social Good and a commitment to ESG amongst brands after the pandemic, with most people believing brands should align with social issues and messaging, according to new research.
Salesforce revamps Sales Cloud with AI tools
CRM firm Salesforce has launched a new version of Sales Cloud, reimagined with newly available AI-driven features specifically designed to help businesses drive growth in a world where selling and buying has drastically changed.
MassiveMusic and SoundOut launch data-driven ‘sonic branding tool’
Creative music agency MassiveMusic has partnered with SoundOut, to create a tool called MassiveBASS for brands to help them create sonic logos scientifically proven to leave a memorable impression on their consumers and be intrinsically linked to the brand’s personality.