Inconsistent cross-channel promotions are the biggest irritation for today’s omni-channel shoppers, with 44% of consumers saying retailers don’t join the dots when offering promotions and discounts in-store and online.

Consumers turned to social media to celebrate the reopening of pubs, hairdressers and high street shops as lockdown restrictions were lifted across England.

Can Facebook’s Shop be a game-changer for brands? Christian Hassold, VP EMEA, Salsify looking at why Shop presents a massive problem to rival Shopify.

Brits have amassed over £245 billion in savings, with 25% of that expected to be spent immediately or soon after lockdown ends, according to new research.

The global benchmark study by Contentsquare, found that while 45% is still a significant amount, this figure has in fact reduced in recent years. In Contentsquare’s 2020 benchmark, it was found that as much as 69% of all online content went unseen. The ‘2021 Digital Experience Benchmark’ incorporates global Contentsquare data from over 20 billion … [Read more…]

The vast majority (91%) of shoppers are open to sharing data with brands and retailers so long as they won’t be served any intrusive ads, according to new research.

Misalignment between sales and marketing functions is having an adverse effect on both job and organisation performance within firms.

Amazon is launching the “Alexa, call RNIB Helpline” Alexa feature, which is one of the latest Alexa functions following on from a collaboration with the Royal National Institute of Blind People (RNIB).

Global spend on apps rose 40% in one year, as lockdown increased time spent on phones and tablets, according to new data.

4 of 5 consumers would abandon a planned purchase, and almost 6 out of 10 would return a product if they encountered flawed product information, according to new research.