Adtech firm Cavai has struck a new partnership with content provider, Orange Publishing.

As we continue on our journey on the roadmap to recovery, a new survey found that 3 in 4 business leaders (74 per cent) expect overall economic conditions in the UK and Ireland to improve in the next 12 months.

Global creative agency OK COOL has launched OK COOL TIKTOK Studio– a full-service creative suite with an innovative 360 TikTok offering that’s backed up by OK COOL’s market-leading knowledge and experience with GenZ culture.

Tradesperson website Checkatrade has launched its latest campaign – ‘Check-A-Roman-Trade’ featuring actor and popular historian, Sir Tony Robinson.

In environments that disallow third-party cookies such as Firefox and Safari, eCPMs increased more than 30% when first-party identifiers were utilised, according to new research.

In an increasingly complex media world, advertisers still struggle when it comes to having a true picture of media quality and viewability across mobile apps. Raphaël Rodier, Global Chief Revenue Officer at Ogury, looks at why the current definition of ad viewability is not enough.

Baby Boomers and Millennial/Gen Zers are quite different when it comes to cross border shopping. Tommy Kelly, CEO of eShopWorld (ESW) reveals the differences for companies planning global initiatives.

There has been a surge in pub app downloads since the roadmap out of lockdown was announced, with Greene King, Harvester and Wetherspoon seeing considerable increases in downloads, according to new research.

Investment in social media tops hair and beauty business professionals’ priorities, as lockdown puts pressure on them to keep customers, according to new research.

Marketers have expressed overall optimism about the economy for the first time since 2015, according to the latest IPA Bellwether Report.