High impact digital advertising firm InSkin Media has teamed up with with Right Thing Media to amplify campaigns with a positive social change message, all while utilising InSkin’s marketplace.

While algorithms do a good job of surfacing what we’re looking for, personal, real-time interaction in digital commerce is rapidly expanding to help shoppers navigate new products. Chris Cooper, Planning Director at SMP, looks at why human curation and algorithms are not mutually exclusive in driving shoppers to the checkout.

The Interactive Bureau of Advertising UK (IAB) has said UK digital ad spend growth slowed to 5% in 2020 to reach a total of £16.5bn, a stark drop from the 15% growth in 2019 before the pandemic hit.

The pandemic has accelerated digital transformation initiatives in the health and wellness industry, via apps and wearable devices which are at the forefront of innovation. Asanka Abeysinghe, Chief Technology Evangelist at WSO2, discusses how new technologies are aiding the healthcare industries with new innovative ways of using data and other physical technologies.

Since its inception, email marketing has never truly been seen as fashionable. But it works. For many businesses, email still remains one of the valuable and impactful tools in the marketing mix. Phill Manson, Director at PAASE Digital discusses exactly why email marketing is thriving, not dying.

Most websites that rank in Google’s top 20 search results do not currently pass the minimum requirements for a good page experience set out in the search engine’s new Core Web Vitals update which officially rolls out in June according to new research.

This Ramadan, McDonald’s Singapore has launched My Happy Table, a physical activation that uses technology and camera setup to help Singapore-based individuals “reunite” with their family in Malaysia.

Netlfix saw its subscription numbers rise by four million paying users in the first quarter compared to a record 15.8 million a year ago.

Fast-moving consumer good (FMCG) food and drink brands will increase their global ad expenditure on digital channels by 7% a year to 2023, according to new research.

Global ad spend grew 60% in Q1 this year versus the same period in 2020, signalling that brands are investing heavily despite the ongoing impact of the pandemic.