Criteo has launched a contextual advertising solution, paving the way for marketers to continue to drive and measure advertising revenue via first-party commerce data.

MediaCom is launching MediaCom Creative Systems, bringing together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for its clients.

HUMAN (formerly White Ops) has discovered a new botnet which is defrauding the connected television advertising ecosystem.

“Accurate site surveys are pivotal to planning, designing, commissioning and maintaining a robust communications network, yet the majority of businesses don’t carry them out due to cost and complexity”, says Stuart Waine of Spry Fox Networks.

Customer identity and access management (CIAM) is essential for any business. From a customer’s point of view, the right solution enhances digital experiences by providing significantly better onboarding, personalisation, omnichannel experiences, and privacy controls. Darshana Gunawardana, Associate Director/Architect at WSO2 discusses how CIAM works and the benefits it provides in the 4 stages (awareness, consideration, … [Read more…]

Tom Acland, CEO at 3DEXCITE, looks at how businesses can use technology such as AR/VR to transform the customer journey.

Brands are finding that in-app gaming experiences are a successful form of monetisation, according to new research.

UK consumers experience guilt after shopping with online giant Amazon, but cheaper prices and quicker delivery times keep them going back for more, according to new research.

Three UK has launched a new campaign in partnership with Samaritans, #BetterPhoneFriend – a new campaign encouraging the nation to become better listeners.

NSPCC has revealed a new ‘nickname generator’ tool that bolsters children’s anonymity when using its Childline service.