Looking to take advantage of the ecommerce surge caused by the ongoing pandemic, many brands such as Nivea are preparing to launch a Direct-to-Consumer (DTC) site for the first time. But with so much competition, getting it right is key. Jack Wearne, CEO of Ve Global looks at how to optimise your on-site experience if … [Read more…]
Software as a Service (SaaS) has taken over the business world, with the market doubling in size as companies across different verticals discover the benefits of cloud-based tools that offer convenient access to advanced capabilities. Emily King, Commercial Director at digital performance marketing agency, Tug, discusses how SaaS companies can overcome marketing complexity.
Organic grocery business Abel & Cole has launched a new consumer app to enhance its overall customer experience.
Just Eat has the UK’s favourite sonic logo, followed by AO.com, GoCompare, Moonpig and Pearl & Dean, according to new research.
Global online clothing retailer boohoo has launched newly acquired brands Dorothy Perkins, Wallis and Burton on its multi-brand ecommerce platform in less than three months in partnership with digital agency, Astound Commerce.
The study, from Bazaarvoice’s Influenster community also reveals that 79% of shoppers are more influenced to shop via social media now, compared to pre-pandemic. Key findings • The platforms to watch: Instagram is ahead in the social commerce game, with 64% of consumers shopping from the platform in the last year, followed by Facebook (45%) … [Read more…]
Manchester United, Chelsea and Bayern Munich have the most accessed mobile apps, according to new research.
It’s a common fear- are smartphones listening and using our private conversations to sell advertising? New research shows many believe this is true.
To herald theatre’s return, The Society of London Theatre (SOLT) has launched an industry-wide Outdoor advertising campaign celebrating theatres reopening with Global, the Media and Entertainment group.
Covent Garden’s world-famous Royal Opera House (ROH) has unveiled a bold and diverse TV campaign in partnership with Sky Media.