Adtech firm Tappx has launched Contextualize-It – a contextual AdTech solution designed to analyze complex moving audiovisual content.

New research by Good – a leading UK brand and digital consultancy – ranks the online performance of the top 12 UK White Goods brands Created in response to brands facing a tidal wave of data, but a lack of insight – the reports distil data into insightful, provocative and actionable triggers. Hotpoint tops the … [Read more…]

Systemic problems in the relationship between sales and marketing teams have always existed, but working under lockdown, these problems have only been exacerbated. Simon Johnson, UK&I General Manager at Freshworks looks at how better alignment could bring business success.

Ahead of lockdown restrictions being set to lift in four weeks’ time, eBay Ads UK has released new insights suggesting that brands should expect a last-minute surge in wedding-related purchases as couples race to tie the knot.

Zopa has launched its first campaign since its digital bank last summer and focuses on our approach to putting customers first to create simple and fair banking products with a difference.

With the pandemic severely challenging brands to adapt, create and implement new and innovative marketing campaigns at short notice, MediaCom and BLINK have launched the Innovation Slam, a new annual event designed to help clients understand what innovation looks like to them.

The UK tech industry has expanded 10 fold in the last 10 years, enabling the creation of hundreds of fast growing tech companies that are set to challenge Silicon Valley in the coming decade, according to analysis by Dealroom.co and the Digital Economy Council.

One month on from non-essential retail reopening, early data shows online sales have declined by 6% against the previous month. Sales typically decline by just 3% at this time of year, indicating that customers are diversifying their spending.

In response to data showing how common elements of advertising may unintentionally perpetuate racial, gender and other forms of bias and hurt various content creator cultures, Channel Factory, the global brand suitability and ad performance platform for YouTube, today announced the launch of The Conscious Project.

Criteo has acquired Mabaya, a retail media tech company for major ecommerce marketplaces round the world.