Managing the search ‘tail’ – low volume but highly targeted search terms – can increase the performance of search campaigns by as much as five times, according to a new white paper from performance marketing company, Efficient Frontier.

Managing the search ‘tail’ – low volume but highly targeted search terms – can increase the performance of search campaigns by as much as five times, according to a new white paper from performance marketing company, Efficient Frontier.

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In recent weeks, BT’s Genie Internet company has cut a deal with record company EMI Group, to deliver music news to mobile users registered with its portal service, while its Cellnet division has partnered with Freeserve to develop mobile services for the ISP’s subscribers. Nor have developments been restricted to the UK. In Germany, Lycos … [Read more…]

The website has been developed and project managed by NVision, who has integrated the INTERSHOP software with Waterstone’s entire book inventory and a secure method of payment and fulfilment.

From early 2000, customers using a digital Vodafone will have breaking international and domestic news delivered by SMS from BBC Online. Vodafone is promising that its Interactive service will soon enable customers to highly personalise news services, or concentrate on a particular news story as it unfolds.

The positioning of dot.com companies in prime sponsorship placement with media owners continues today with two separate deals involving ITV Network and Channel 5. The partnership comes at a time when an increasing number of dot.com companies are advertising in traditional media. The ITV Network has just signed a similar deal with Smile, the internet … [Read more…]

AIM-listed NetBenefit paid 1.1m in cash and issued 2.9m shares for Netnames, which it will continue to run as a separate company. NetBenefits predicts its annual turnover will double as a result of the deal as it will be able to cross-sell its additional services, which include site hosting and e-commerce and email services, to … [Read more…]

WAP capability on mobile handsets will also allow customers to see supporting graphics with text stories and hear audio reports. By 2002, the introduction of 3G mobile phones with full multi-media capabilities will allow complete broadband access to Internet services, enabling customers to hear and see audio and video news stories on demand using voice-activated … [Read more…]

The service, called ‘NowNowNow’ offers customers the choice of three different delivery windows up to 10pm that day as long as you order by 3pm. However, the customer still has to subsidise the service with an 8.50 charge for the service, which is only available in the M25 area – although it will be rolled … [Read more…]