B2B and B2C marketing aren’t as different as many might think, so why is it that so many B2B marketers choose to focus on making their email campaigns information-heavy instead of more visually compelling? Dan Binns, Account Director, Epsilon International explains how consumer tactics can be used to maximise B2B campaigns.

Over two in five (42.6 percent) of Brits are now shopping online at least once per week and the average shopper is now spending £71 per month on online goods, according to new research.

Over two in five (42.6 percent) of Brits are now shopping online at least once per week and the average shopper is now spending £71 per month on online goods, according to new research.

Over two in five (42.6 percent) of Brits are now shopping online at least once per week and the average shopper is now spending £71 per month on online goods, according to new research.

Google has bought social widget maker Slide, for a reported $180m, as the search giant looks to expand into the lucrative apps market.

Google has become the first major brand to fail in its attempt to integrate email with emerging media channels, following the collapse of its Google Wave application. Ryan Deutsch, VP of Emerging Media, StrongMail, looks at how other brands could learn from Google’s mistakes”

The pay-per-click bid management technology market will grow by 14% in 2010 as search marketing continues to become more competitive and more complex, according to a report published by Econsultancy.

The pay-per-click bid management technology market will grow by 14% in 2010 as search marketing continues to become more competitive and more complex, according to a report published by Econsultancy.

The pay-per-click bid management technology market will grow by 14% in 2010 as search marketing continues to become more competitive and more complex, according to a report published by Econsultancy.

Connected device platforms, such as smartphones and tablets like the iPad, have undergone explosive growth in recent years, but it’s a focus-area that’s been generating excitement and anxiety in equal measure amongst digital marketers. While the launch of new platforms herald a wealth of new opportunity for monetising the delivery of content, for digital media … [Read more…]