AOL is to launch an additional 500 websites under its ‘Patch’ brand this year, part of a broader effort to remake itself as a destination for users seeking maps, reviews, and other local content.

What lessons can brands learn from this summers World Cup marketing failures? Mark Terry-Lush, CEO at Renegade Media, takes a closer look at sport as a branding tool, and how marketers can do to avoid scoring more own goals ahead of London 2012.

What lessons can brands learn from this summers World Cup marketing failures? Mark Terry-Lush, CEO at Renegade Media, takes a closer look at sport as a branding tool, and how marketers can do to avoid scoring more own goals ahead of London 2012.

What lessons can brands learn from this summers World Cup marketing failures? Mark Terry-Lush, CEO at Renegade Media, takes a closer look at sport as a branding tool, and how marketers can do to avoid scoring more own goals ahead of London 2012.

Online video advertising should be the most integrated marketing format. It can incorporate multiple interactive elements like social media and online gaming in one unit and enables marketers to link up their online and offline campaigns. Adrian Lacey, UK Managing Director of Tremor Media, advises marketers on making best use of the format.

Loyalty programme Nectar, and supermarket Sainsbury’s, launch their first apps for the iPhone and iPod touch this week.

Loyalty programme Nectar, and supermarket Sainsbury’s, launch their first apps for the iPhone and iPod touch this week.

Loyalty programme Nectar, and supermarket Sainsbury’s, launch their first apps for the iPhone and iPod touch this week.

Online sports betting company Betfair has launched , its betting exchange iPad app, the first betting application available through the App Store.

Facebook has reportedly bought semantic search platform Chai Labs, as the social network looks to boost its search capabilities.