The market for mobile phone-based authentication products and services will grow significantly over the next four years and could become the de-facto standard for securing cloud-based services such as Google Apps, according to an analyst report from Goode Intelligence.

Last month, organic searches conducted on Yahoo were migrated to Microsoft’s search engine. While the transition happened mid-month and B2B online marketers won’t be sure exactly what effect the transition has had on SEO campaigns, recent comScore reports indicate the two search engines combined accounted for one-third of queries.

Google has launched a new website, called ‘Google New’, showcasing its latest ventures, alongside information about all of its products.

A Spanish federal court has dismissed copyright infringement charges against Google’s YouTube that could have brought the online video service to a halt by forcing it to monitor every piece of content.

Social games and advertising firm RockYou has been working with several game developers to integrate Deal of the Day (DOTD) – within their Facebook games.

Social games and advertising firm RockYou has been working with several game developers to integrate Deal of the Day (DOTD) – within their Facebook games.

Social games and advertising firm RockYou has been working with several game developers to integrate Deal of the Day (DOTD) – within their Facebook games.

The NUS (National Union of Students) has launched a new digital marketing campaign to support its NUS Extra card, the official UK student card offering exclusive discounts, offers and competitions.

From March next year, online marketing will come under even greater scrutiny as the UK’s ad watchdog, the Advertising Standards Authority (ASA), extends its remit to cover brand websites and social media activity. As part of our Digital Minds series, Guy Parker, CEO at the ASA, spoke to Netimperative about the challenges of extending the … [Read more…]

From March next year, online marketing will come under even greater scrutiny as the UK’s ad watchdog, the Advertising Standards Authority (ASA), extends its remit to cover brand websites and social media activity. As part of our Digital Minds series, Guy Parker, CEO at the ASA, spoke to Netimperative about the challenges of extending the … [Read more…]