Apple’s long awaited App Tracking Transparency feature has arrived, and with it acceleration of the death of the third-party cookie. Magith Noohukhan, Customer Engagement Evangelist at Braze discusses why marketers shouldn’t be concerned about App Tracking Transparency opt outs.

James Rix, CEO of Crowdify Global argues how in marketers’ quest for amazing creativity to build brand awareness and reach, the technical part of the puzzle that sits behind all of this can get overlooked along the way.

The last twelve months have proven that hybrid working is doable by almost every industry. Company culture is more valuable than ever and with this being a contributing factor to employee retention strategies, Jake Werner, People Analytics Lead, North America of SplashBI discusses how a seamless return to work can be achieved for both business … [Read more…]

Despite lockdown restrictions being lifted worldwide, food and grocery delivery app use is still on the rise, according to new research.

Chocolate brand KitKat is extending and expanding its sprts partnership with the League of Legends European Championship, European Masters competition, and European Regional Leagues.

Twitter is planning a new subscription service which has started being listed on app stores, in an indication that the social media giant is preparing to trial the offering soon.

The Rolling Stones have released a new lyric video for their iconic 1968 single, Jumpin’ Jack Flash. To commemorate 53 years, both Jack Flash and its B-Side, Child Of The Moon, have been given a visual revamp.

Branded augmented reality tools can influence shopping behaviour and change the eCommerce process in a range of ways, according to new research released this week from SnapChat.

MarTech needs to support — not replace — the marketing strategy. As Norman Guadagno, CMO, Acoustic, says, adding more technology is not going to work if marketing forgets the importance of creating an emotional customer connection.

A third (33%) of influencers in the UK are impacted by fraud, with inauthentic follwers on comments that can skew their effectiveness, according new research.